A large computer company recently hired a VP of One-on-One Marketing. This gentleman heads up a team that "works" the strategic flow of information about the company on the Web. Blogs, podcasts, Twitter, Facebook, and YouTube are the man's domain.
I don't know whether to be overwhelmed or amazed.
Being Marketing Director for a small-, it may be considered medium-, sized company is a super job, but It also can be very isolating since I'm the lone employee in my department. Let's face it, sales, accounting and HR don't want to hear a marketer's vent.
Yet there's so much to talk about. Marketing has changed so much. I want to talk to someone about my work. The guy, who heads up a team that basically just answers questions or issues floating out on the web, has a great job but probably couldn't relate.
I've got a feeling I'm not alone. Hence this blog.
Posts
No comments:
Post a Comment