I have what I consider a luxury in print ads, I can do a holiday ad. Short and sweet glad tidings to our customers.
One year my predecessor choose to have an illustration drawn with avocado, papaya and starfruit cartoon characters dressed up in festive holiday gear playing a song on the beach for a holiday ad. "Merry Christmas" intoned the ad.
What do Muslims, Jews, Hindus and Buddhists think when they open a "Merry Christmas" card from one of their vendors? I'm thinking not so warm feelings and maybe a little let down that the vendor doesn't seem to know them. And I don't want to even fathom what agnostics and atheists think.
As my first holiday season came around I proposed instead of paying an illustrator to do anything, give the money to the
Redlands Christian Migrant Association (RCMA) who every year sells holiday cards drawn by the children they work with. The RCMA kindly lets us use the holiday card artwork in our ads. In addition we buy their holiday cards to send out to your customers.
It's been a winner. The RCMA has been super. The artwork simply cute as a button, and I never talk like that. My only requirement is that the card artwork has fruit in it.
I'm grateful I didn't have to think of some holiday theme for an illustrator to deal with. I'm also grateful that I was able to talk my boss at the time into not putting 'Merry Christmas' in the ad and cards
One year my predecessor choose to have an illustration drawn with avocado, papaya and starfruit cartoon characters dressed up in festive holiday gear playing a song on the beach for a holiday ad. "Merry Christmas" intoned the ad.What do Muslims, Jews, Hindus and Buddhists think when they open a "Merry Christmas" card from one of their vendors? I'm thinking not so warm feelings and maybe a little let down that the vendor doesn't seem to know them. And I don't want to even fathom what agnostics and atheists think.
As my first holiday season came around I proposed instead of paying an illustrator to do anything, give the money to the
Redlands Christian Migrant Association (RCMA) who every year sells holiday cards drawn by the children they work with. The RCMA kindly lets us use the holiday card artwork in our ads. In addition we buy their holiday cards to send out to your customers.It's been a winner. The RCMA has been super. The artwork simply cute as a button, and I never talk like that. My only requirement is that the card artwork has fruit in it.
I'm grateful I didn't have to think of some holiday theme for an illustrator to deal with. I'm also grateful that I was able to talk my boss at the time into not putting 'Merry Christmas' in the ad and cards
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2 comments:
love the snowlady!
Kid advertising aside, I've always thought you were desparate if you had to use characters in your advertising.
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