Saturday, November 15, 2008

We're Back Marketing Campaign

Here's the copy for the "We're Back" Marketing Campaign. As for background information, keep in mind that the papayas were out of the market for over six months because of Hurricane Dean. With our absence, less than top notch papayas filled the market.

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We're Back!
Caribbean Red and Caribbean Sunrise Papayas
Quality is Back!


And it’s back, with the premier fruit that has the sweetness and the shelf life you’ve been missing. Brooks Tropicals’ papaya fields were hit hard by Hurricane Dean last August, but after a lot of hard work, our Caribbean Red and Caribbean Sunrise Papayas are back.

Call Brooks Tropicals today to have Caribbean Red and Caribbean Sunrise Papayas coming back to you today.

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This marketing campaign was echoed on our website, email signatures and topped our weekly marketing update.
Blogger's note: For better blog flow I kept this blog post next to the blog post that discussed this marketing campaign even though true chronological order would have necessitated this post to be in January.

2 comments:

adsense said...

Love the copy, love the ad. How did you come about doing it?

Anonymous said...

Not a lot of copy, do you have a gauge on how much your customers read of your ads?