Irene Marie Modeling Agency is closing.
They've tried to keep their posh 8th and Ocean* offices on Miami Beach open but the decline in advertising and the thrust to do photography for ads in Africa and Asia has done them in.What?
Something doesn't make sense. A modeling agency is just a collection of talent - it's very important that you have great talent and just as important that great talent want to be with your agency - but a modeling agency is just a collection of talent. In theory you could exist with one model, a web site and an administrative assistant.
Rose, an owner of an agency that places computer technology experts in companies, does just that. She does quite well with her computer, cellphone and a part-time assistant. Her experts work across the nation and she herself works across the globe (not that she's looking to open accounts in Spain, but right now she's enjoying the Spanish Mediterrean coast while working her normal 10 hour days).
If a modeling agency is having revenue problems, why didn't they eliminate some costs: closing their office, offering models to do shoots in Africa. Something's not quite right.
This tells me that business has changed not only for marketing but other industries. Not changing with the times can leave you with what you think are very few options. Option numero uno: opportunities are still there, if you can change.
*the address says it all, their offices have unobstructed ocean views.
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1 comment:
There are dejected models walking around South Beach looking for a place to sit and while away the hours? I see a new business venture. I could get hundreds of guys to chalk up a subscription that would keep this modeling agencies in their offices. Just let us guys sit in the lobby. Is that asking too much?
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