Digital marketing campaigns

Digital marketing campaigns (DMCs)are short-lived updates to our home page, online advertising, email signatures and header to our market updates. Basically anything our customer might click on or view via their computer.

DMCs can be whimiscal or just plain thoughtful, they can reflect the efforts of a major marketing campaign (such as the We're Back campaign, DMC images shown below). My definition of a DMC is that they are short-lived, two weeks tops. Yet they're very important.

We are in constant contact with our customers, having the same email signature, online ad or market update header week in and week out may strengthen recognition but weakens the spark that draws them into your marketing piece. Refreshing your marketing pieces draws interest to the content. In an industry that isn't in the race to keep it fresh, by definition it's refreshing and good marketing.

Home page animations are a different animal. Our web site is more attuned to our customers' customers - the consumer. I'll do a post on my strategy for the home page. It's different, and my gut feel is that it's the way to go for most businesses.

Here are examples of a digital marketing campaign, the left image is an email signature and the right and wider image is the top image for a market update bulletin.